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BACKGROUND
Leading of Energy Drink Vietnam, Red Bull energizes both physically and mentally through the new product Red Bull Cold Brew Coffee flavor. Especially Gen Z, a generation that always appears “vivid”, “full of energy ", "impulsive", "tireless" and be able to gain everything they want
Every talented has his troublesome. Gen Z can easily lose their mood by unexpected reasons. That prevents them from showing their best version. Hence, Red Bull Cold Brew Coffee appears as the solution that gives gen Z an always-on mood to glide through the day!
INSIGHT
SAVOR IS HERE
The goal is to make Red Bull Cold Brew Coffee, a completely new product of Red Bull appear impressively on the market, become A SAVOR SAVING MOOD FOR GEN Z BY LIFT UP THE MOOD CONCEPT, INCLUDES PHYSICAL AND MENTAL ENERGY
First try
Mood Taste
Raise awareness of the refreshing coolness of ice and gas from the delicious, unique flavor of Red Bull Cold Brew Coffee, the first taste will lift up your mood.
Next accept
Mood Challenge
When hear the sound of the lid's Red Bull Cold Brew Coffee popping, that's the moment Red Bull win GenZ heart with music and dance that captures the energetic trend from Tiktok Dance Challence.
Mood Box
Finally explore
Finally, a knockout from Red Bull Cold Brew Coffee. Team up with Homie Genz to uplift the mood experience as you step by step explore the Mood box.
1st tier
When you lift up Red Bull Cold Brew Coffee up, you lift up your mood as well as funny and positive copy
2nd tier
“Mood up mood down. React làm sao” board game. The game up mood gen Z with funny situations and unexpected reactions.
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