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BACKGROUND
Being consistent with the brand spirit “Be Unstoppable” - Phosphalugel - No1 Acid Control brand aims to Millennials Thrivers - who have busy lifestyle with ambitious mind
The 6 p.m. milestone is when millennial Thrivers typically get together and celebrate. However, they occasionally have erratic, hyperacidic stomach sensations after eating or drinking, which causes them to second-guess or perhaps give up on living fully. In the Acid Control competition, how can Phosphalugel win their hearts by tapping into these moments after 6 p.m?
INSIGHT
After 6p.m, when i want to have fun with friends and relatives, but the symptoms of acid stomach pain arise, it makes me lose concentration, lose my spirit, lose connection with people, and feel like I'm distance from the fun.
IDEA
ĐỪNG ĐỂ ĐAU DẠ DÀY
NGĂN CÁCH CUỘC VUI
DONT’ LET STOMACH ACIDITY SYMPTOMS DISTANCE YOU FROM HAVING FUN
Don’t worry about that, with Phosphalugel its fast & effective relief of stomach acidity symptoms will end the distance and bring back to the fun
And don't forget to remind anytime, anywhere at 6p.m so you don't forget to prepare “Yellow P”
And anycontext and anywhere
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